2019

America DIY is an online “Main Street” connecting contractors and builders with vendors of bulk landscaping goods like mulch, sod and stone. In my capacity at Oniracom, I designed the logo and brand look and feel.

View the brandbook here.

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Client Testimonial:

“Our experience working with Noah has been and continues to be extremely positive. He is very well rounded in both his business knowledge and creativity.

“While developing our brand, Noah was able to distill our thoughts and feelings about our company into a clean and clear logo and overall brand book. He also has added invaluable business advice in many areas of our startup. Looking forward to working with him more!”

Joe Malfo | America DIY

2019

Logo, typography, colorways and brand development project with Oniracom for author, entrepreneur and motivational speaker Renee Marie Smith.

Our goal was to create for RMS an upscale, aspirational, success-driven women’s lifestyle brand. View the whole brand book here.

2018

As the creative director at Oniracom, I was tasked with building a visual presence for InStyle Fragrances on Amazon. This involved a creative use of images and color to tell an aspirational (but price-conscious) brand story.

2018-2019

As the creative director of Oniracom, I led the development of a cannabis brand called Pacific Stone.

This included updating existing labeling and creating packaging design, stylistic elements and brand guide, video and photo production and much more.

Oniracom put together a nice case study about the project.

We also built their website.

2023

AI security startup UpSight hired me to develop their logo, brand colors, visual identity, typography, iconography and brandbook. The brief was simple: stand out from the crowd of similarly-boring shield logos and blue text that dominates the AV security space. Create a logo that represents the “threat graph” of sentence-like predictive modeling of cyber attacks. I think it came out great. View the brandbook here.

Phase two of the project was redesigning their website to align visually and be fully mobile responsive, driving traffic to sign up for a product demo.

2019

Design work for dating app: TicketMingle.

TicketMingle gives you access to exclusive, exciting live events. Meet and chat with other Minglers, purchase and be offered tickets and make plans to go together, all through the app. It’s the ultimate meeting space for like-minded passionate people.

Graphic design, UI/UX wireframing, logo design, branding and colors, company website design.

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“Simply put, Noah rocks. Noah took our nebulous startup concept and delivered what looked like a polished, long-established brand. The advantage of having such refined branding at launch has made gaining users and attracting investors that much easier. Noah is incredibly talented and highly recommended. “

Miles Paine | Founder of TicketMingle

2016-2023

Graphic design, print design, event collateral, branding and messaging for the phenomenal nonprofit aid organization, ShelterBox.

2016

I traveled to Japan to create marketing materials for Touan Porcelain, a maker of fine Kyoto earthenware.

I wrote the copy and designed the brochure and the beautiful photos were taken by my talented friend and collaborator Dane Hodgson.

View the promo booklet here.

2020

Creative direction, Logo, branding, photo direction, copywriting, strategy and web design for Cole for Assembly, a political campaign in Santa Barbara County. All photos by Erica Urech.

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Client Testimonial:

“Noah Barron will make you a hero when you employ his impressive array of creative skills and digital abilities. Noah will bring a rare balance between artistic imagination and common sense to any project, campaign, branding and/or messaging adventure you need. Whether your product is a person, place or thing, Noah Barron is as reliable as he is productive. He understands the nuances of demographics combined with graphic design. He blends insight and depth perception into marketing with sober commercial analytics.

“He often anticipates digital solutions to problems you are still pondering. Not only do you not have to ask him twice for solutions, usually you don’t even have to ask him once. In my 52 years working with creative directors in many adventures, I find Noah Barron is unsurpassed in artistic intuition, practical skills, and commercial abilities. Add Noah to your team as your creative director and you will not be disappointed. You will be overjoyed with the results of his talents.”

Professor Mark McIntire
Campaign Consultant
Charles Cole for California Assembly 37th District 2020

2024

Political campaign website for Tony Becerra, one of my karate senseis, who ran for City Council. Project included directing a photoshoot, developing brand styles, website design, interactive map design, etc.

2017-2019

Started my dear friend Phil. Ashland Leather is a successful heritage leathergoods brand based in Chicago.

They needed a sitewide refresh for their Shopify e-commerce platform and a big photoshoot of all of their products. I directed the whole thing, including spot-healing the specks on hundreds of wallet photos.

Here’s an Oniracom case study about how our focus on visual storytelling was a gamechanger for Ashland.

During the first wave of coronavirus craziness, I helped Phil design and brand a give-back program called Makers United. I also assisted him on a cool pitch for a whiskey bottle.

Anyway, buy the best wallet on Earth right here.

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Client Testimonial:

"Our customers are loving the storytelling, graphic design and layout that Noah at Oniracom directed. Sales have picked up, we are getting great traffic, excellent time on the site and fantastic feedback.

"Noah has a unique ability to not only envision concepts to connect to our customers but also do the legwork to implement and test them.

"Every project that I have worked on with Noah increases my already high level of trust with him."

Phil Kalas | Ashland Leather

2019

Embra is a cannabis company whose logo, branding, merchandise and packaging I developed at Oniracom. This process culminated in a lifestyle shoot directed and concepted by me and shot by the immensely talented Elena Kulikova.

View the Embra Brand Book in its entirety.

2019

I recently had the privilege of helping a fledgling automotive lifestyle podcast come up with its name, branding and logo roundel. It was a rewarding project and I can’t wait to hear what Horsepower Heritage has cooked up.

2018

As the creative director of Oniracom, I led the project to name, define and brand a sports nasal respiration product called Intake Breathing.

You can see it in the wild at IntakeBreathing.com.

2015-2019

For several years, I was the creative director/brand chief of a financial tech startup called MoveCU, an online loan shopping platform for credit unions.

During my time there, I redefined the brand voice and logo and developed the UI/UX designs that established the company’s web/mobile presence.

They’re awesome, so check them out at MoveCU.com.

2018

Working with Oniracom to update EDEC DIgital Forensics’ web presence, I creative directed both lifestyle and product shoots, designed the Shopify store and refined the brand’s visual language.

They make neat portable Faraday bags that keep criminals and thieves out of radio-connected devices like laptops and phones.

2019

My oldest and closest friend Chris started a popular guitar review channel on YouTube, so of course I had to design the merch.

Inspired by 18th century medical textbooks and black metal imagery, The Guitar Pit’s shirts have become something of a cult collector’s item.

Watch The Guitar Pit or buy a shirt.

2013-2017

For several years I worked as a contractor for the marketing department of Airpush, a mobile advertising platform, developing external-facing materials for advertising clients and app developers.

I helped create and launch the branding for VirtualSky VR with the same team.

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Client Testimonial:

"Noah has always done, and continues to do, an excellent job on a multitude of projects for us here at Airpush, and always delivers quality work on-time and on-point.

"From logos to complex branding projects, Noah is always ready and willing to get the job done quickly and effectively. His response time is incredible and we can always count on him for top quality work no matter what the project entails.

“Very highly recommended."

Justin Montgomery | Airpush

2018

Picking up where another agency left off, I helped Oniracom adapt an existing logo icon to a new brand name for organic hydroponic foods.

Living Greens underwent a name change and needed to update all its labeling to reflect the new brand, with nutrition and compliance information printable on a variety of form factors.

I also led the design team on Living Greens’ website, including some illustrated icons.

2019–2023

A personal client of mine, Pantex Bioanalysis is a drug-testing lab that needed a brand update to reach a wider lab science customer base.

This included a deep logo design process; we eventually landed on a stylized testosterone molecule. I also created a brand book, business cards, letterhead and a print advertisement.

Visit Pantex’s website for more.

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Client Testimonial:

“We had a great experience working with Noah from Noah Barron Design. He did a phenomenal job delivering our brand work in a timely fashion.

“He’s extremely knowledgeable and did his research so our process was smooth and the product outcome matched up with what we were looking for.

“He went above and beyond to deliver high quality brand assets. Thanks, Noah!”

Philippe Garza | Pantex

2017

I created the logo, branding, trade show presentations and tech sell sheets for the N=1 Checker FAI, a printed circuitboard first-article inspection device, manufactured by Newly Tsuchiyama in Japan. Brand localization, translation, script writing, promo video creative direction.

2017

I created brand guidelines, styles, merch and posters for a conservation-driven concert and lecture event while freelancing with Oniracom.

The eye-catching EQ logo was created by Jane Masterson.

I believe the posters were never used (they went with a Scott Hansen/Tycho design, and who can blame them).

But the results came out pretty clean anyway and I’m proud of the work we did, so it’s worth showcasing here.

2022 Edit: turns out my graphics did wind up at the bottom of a big Instagram spread in 2017. Tycho’s work is still better. —NB

2016

I designed the graphics for two innovative guitar pedal enclosures designed by Phil Kalas and Brian Peters at Dynamo Electric Audio.

Century of Progress Analog Distortion Modeler: design evocative of Chicago’s art deco golden age (ripped off the Bioshock logo)

Self Esteem Booster: ironic dentist’s office stickercore chic

I also designed the instructional documentation and some web graphics.

Various labels and packaging concepts for for alcoholic beverages, THC and food. Some got made, others didn’t, each was a good learning experience for the challenges of designing flat graphics applied to three-dimensional products. Adobe Dimension is simple and powerful.

2019-2021

Logo development, bottle label design, print advertising and brand concept work for a line of “Jalisco born, Santa Barbara bred” premium tequilas. Visit Augie’s Agave and Firebreak Tequila to learn more.

Magazine advertisement photography by David Kafer. Augie’s van wrap by Big Auto Wrap.

Edit: I didn’t get to see the van wrap for real until 2022, when I encountered it randomly in the wild while on a run and snapped some pictures on my phone. True story.

2022

Website development, graphic design, photo, video and drone aerial shoot direction, ecommerce integration and branding for husband and wife Santa Ynez winemakers Peter Hunken and Amy Christine of Holus Bolus & the Joy Fantastic.

Fabulous photography by the always impressive Erica Urech.

2019

A private PR client of mine wanted graphical/iconic illustrations of a set of four concepts around the pitfalls of paper bag taxes. I created a sympathetic bag character to help drive the concept home.

2020 - 2022

Logo refresh, website redesign and ground-up brand styleguide for contract furniture solution Interra. Interra had already done some preliminary logo and color work, so I refined the typography and line work, winnowed their palette and created fresh visual hierarchy as well as rethinking the way their product lines are displayed on-site.

Current Catalogs by NBD:
Gaber Collection
Interra Highlights
Outdoor Lookbook 2022

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Client Testimonial:

“An old designer friend called and said, ‘Wow, Viggo, your website is so well done, clear, clean and crisp. Great message, great design!’”

“Noah is such an amazing partner in creating our message and vision into a brilliant logo, awesome website and branded items. He is so easy to work with, great turn around and does quality work.”

Viggo Torbensen
Founder and CEO | Interra

2020-2022

Book covers and page layouts for Nancy A Shenker’s ebook series Ten Volts, available on Amazon.

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Client Testimonial:

“Noah has designed three books for me (so far). He's amazing to work with -- smart, fun, fast, professional, and service-oriented. He totally "got" my brand and was always open to edits and suggestions. I've worked with hundreds of graphics professionals over the years and Noah is definitely a shining star in my top ten list! Looking forward to working with him for years to come!”

Nancy A Shenker | TheOnSwitch/Ten Volts

2020

I was part of the rebrand team for famed Italian window makers Albertini. The first logo in the stack is the one they ended up using but I thought it would be kind of interesting to showcase the whole evolution.

Explore the brand book we put together.

Edit: Thank goodness they went with the simple lowercase wordmark instead of the negative-space n between the two i’s, because I have since noticed an uncanny similarity with the Gemini Man logo.

2021

Logo redesign, styleguide, brand platform development, book covers, social and website comp pages for renowned child psychologist Dr. Roseann Capanna-Hodge.

View Dr. Ro’s Brand Guide.

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Client Testimonial:

“Noah Barron is a masterful visual storyteller. He was able to listen to my vision and understand what my clients needed to see, hear and feel to create a branding guide, brand elements and iconography that did just that.

More importantly, he aided in improving our brand messaging in the written word and though visual elements and storytelling. If you feel stuck in your brand's lack of clarity and need help or are looking to up-level your brand, then Noah Barron is who you need.”

Dr. Roseann Capanna-Hodge, Ed.D.

2021

A waste-management startup founded by Joe and Steve Malfo (of AmericaDIY fame), WasteX provides hauling and disposal services to the city of Santa Maria and is developing innovative technology for tracking and managing pickups and deliveries. I developed their logo, branding and produced a pitch book that secured an ongoing city contract.

2018

Working with Oniracom. I created a visual brand for Santa Barbara-based philosopher poet Noah benShea.

Beyond simply an excuse to create some fancy visuals around someone who shares my first name, the NBS project was an opportunity to create a brand that is thoughtful, masculine and decidedly non-techy.

Have a peek.

2019

Concept and art direction by Noah Barron. Painting by Genivieve Le Duc.

Oniracom company logo refocus/refinement.

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Agency Testimonial:

“Noah is one of my all time favorite creative minds to collaborate with. He listens to concepts, synthesizes information and often challenges the idea to result in its best possible outcome. Noah is anything but a yes person, pushing the boundaries of status quo to ensure the approach and execution both serve the ultimate objectives of the campaign.

“We always count on Noah to bring his deep experience and business acumen along with incredible creative direction skills to every project. On top of that, Noah's design work is stunning, and often elevates many other teammates deliverables when operating in the Oniracom braintrust.

“Anyone who Noah agrees to work with is extremely fortunate to have him on their team.”

Jacob Tell | CEO of Oniracom